In Australia and most other countries, the packaging is green and depicts people playing various sports on the tin. A higher malt content form also existed in Australia and was marketed in a brown coloured tin which was usually only available in the 375g size. As of May 2015 this form is no longer manufactured. An organisation called MILO in2CRICKET, which operates in most areas by volunteers, teaches girls and boys the skills of the game.
Milo's commercials and taglines are "Go and go and go with Milo". A recent Australian commercial incorporating this slogan depicts four generations of women on a skipping rope singing "and my mum gave me Milo to go and go and go." The tag "I need my Milo Today" is also used. The packaging of tins of Milo in Malaysia and Singapore are also green and also have people playing sports on the tins, giving it the affectionate name of "Tak Kiu", Hokkien Chinese for "kick ball". In Colombia, Milo is closely tied to football (soccer), and the slogan several generations have sung is Milo te da energía, la meta la pones tú ("Milo gives you the energy, you set the goal").
Milo is very popular in Malaysia and Singapore, where the brand name is synonymous with chocolate flavoured drinks: Milo has a 90% market share in Malaysia (not the often quoted 90% worldwide share of Milo consumption), and Malaysians were said to be the world's largest consumers of Milo.
This is because Milo was once used as a nutrient supplement when it was first introduced in the country, and has thus gained a reputation as a 'must have' drink for the old and the younger generations. Milo manufactured in Malaysia is made to dissolve well in hot water to produce a smooth hot chocolate drink, or with ice added for a cold drink. "Milo Vans" were often associated with sports days in these two countries, during which primary school pupils would queue up to collect their cups of Milo drinks using coupons.
In Peru, during the 1970s military dictatorship, Milo labels displayed Peruvian motifs, such as photos and pictures of Peruvian towns, history, crops, fruits, animals, plants, as an educational aid. After 1980, when the military left power, sports predominated on the labels.
The Indian version is no longer in production because of intense competition from other beverages.
Nestlé has now introduced a Canadian version of Milo. It is made in Canada. It dissolves rapidly like Nesquik, probably due to market expectations, but still retains the malt flavour. It is also sweeter than other varieties. This Milo as the brand has been in Eastern Canada since the late 1970s with the influx of people from previous British colonial territories such as the Caribbean and Hong Kong, and India. It was available in mostly small ethnic grocery stores, especially Caribbean food stores. It has recently been selling at larger chains to beef up their share in the ethnic market in Canada, and is now available in places like Superstore, Extra Foods and London Drugs. Some East Asian supermarkets (such as T&T Supermarket in Edmonton, Vancouver, Toronto and Calgary) will carry the version imported from China or Hong Kong.
Aside from the International section of specific grocery stores and certain Asian grocery stores, Nestlé does not market Milo in the United States.
It can also be found in the UK in some Sainsbury's and Tesco supermarkets, which import it from Kenya and South Africa. Asian food specialists, such as Mini Siam Oriental Foods and Hoo Hing also stock it. A similar product called Ovaltine is most popular with UK consumers.
In Ireland, Milo can be found in many Asian or African stores. Typically they will stock Kenyan or Filipino Milo.
In China, Milo is commonly sold in western supermarkets, but also smaller convenience stores. Usually packaged in a 240gram flexible foil pouch, single drink packets can also be purchased. The Milo itself contains more milk solids than the Australian Milo, and so it is not necessary to add milk before consumption.
In the past Milo was available in Portugal and in Brazil. Nestlé Brazil discontinued production of Milo in Brazil, to focus on the much-popular domestic brands Nescau and Nesquik. The Chilean version of Milo is still in production and is identical in taste and texture to the one that was once produced in Brazil.
In May 2013, and after more than 20 years out of the Portuguese market, Nestlé reintroduced the brand aiming at the high-end market.